How to Rank Higher on Google: 17 Easy Steps +Checklist

Google allows a few different options for creating a mobile-friendly site. One of the most common methods is using responsive design to display your website content appropriately for the device’s screen size. While ads are a part of the internet and are meant to be seen by users, don’t let them become overly distracting or prevent your users from reading your content. For example, advertisements, or interstitial pages (pages displayed before or after the content you’re expecting) that make it difficult to use the website. If you’re open to a little technical challenge, you could also submit a sitemap—which is a file that contains all the URLs on your site that you care about.

Once you open a cannibalization report, find the issues, and SEO Anomaly resolve them. Cannibalization can be fixed in many ways but the most important is to improve your keyword optimization and replace the keywords you mention throughout one or more articles. Whether it’s your home page or a blog post, we think adding visuals is a great way to attract your readers, keep their attention, and prevent the bounce rate from increasing.

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• The second reason may be Google’s effort to continue to grow YouTube, it’s video-hosting service, and ensure it remains the go-to video platform.
• Leveraging this data allows you to tailor your content to align with user expectations, making it more relevant and engaging.
• Engaging with your audience on platforms like Facebook, Twitter, and Instagram can create a loyal following and drive traffic to your website.
• For example, a blog post titled “Top 5 Avocado Dishes in California” can drive local traffic and engage customers looking for specific information.
• Not only that, but the former will drive a much bigger increase in traffic than the latter.

This is true for both organic search results and paid search results. If you’re looking for a direct way to improve your odds of ranking well on the Google SERP, you may want to look into cleaning up the back end of your website. As business owners, we can only keep moving forward and doing what the platforms what us to do. At the end of the day, both of these giant platforms are free to use, so why wouldn’t you take the time to effectively add all the information that you need to make maximum results. We also know that at any given time one or both of the platforms may choose to change the algorithm and everything above may become null and void.

d. Aligning images with search intent

These systems work to prioritize original content over secondhand or aggregated information by looking for indications of original reporting and investigative journalism. Once identified by their algorithms, they generally keep original sources prominent in search results even as newer articles on the same topic emerge. The easiest way to consistently rank on page one of Google is to hire experts with experience in ranking sites. And with that in mind, group similar content together to make it obvious what your site talks about.

Before making any SEO changes to your website, create reports to track the above metrics. After making your changes, wait a few months and compare them with the new metrics. See what’s improved and understand which changes led to better performance. In most cases, websites fail to meet the requirements because of uncompressed images and excessive use of Javascript.

Showcase Social Proof

Although latent semantic indexing (LSI) is very powerful, not very many sites are using it. And that’s a shame because LSI can give your site a serious SEO boost. When that information appears on people’s timelines, all it takes is just one click for them to share it.

If you don’t see it, this means someone has claimed it—perhaps someone in your office or an old web provider. If a user types in a brand name, they are also likely to see that company’s Google Business Profile listing on the right-hand side of the search results page. If a user clicks on a result in the local pack (not on “Website”) they are taken to that company’s Google Business Profile listing. Google has become smart enough to know when we’re looking for a local result, even when we don’t specify. One way someone might perform a local search is directly on Google Maps – perhaps on the Google Maps app or within their browser. Don’t forget to regularly publish new content on relevant topics to demonstrate your expertise and authority in your niche.