What you need to know about website audits to improve SEO

A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard.

• One time, I dealt with a manual penalty caused by low-quality backlinks.
• A well-structured website is easier for both users and search engines to navigate.
• For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it.
• The XML sitemap is for search engines to review pages that get added to your site, all in one place.
• Here you can find primary and secondary keywords that affect ranking and incorporate them into your content to drive the webpage higher on the SERP.

When you create content, you want to ensure that your pages contain original content that is informative and relevant. It should have relevant keywords and pertain to the topic at hand. If you want your site to perform well, you must nix your low-value pages. If you want to crawl your site, you can use a tool like Screaming Frog. This helps you recognize errors on your site and fix them to improve your site’s performance. If dozens of competitors already rank for a certain keyword, you may want to rethink your targeting strategy to focus on keywords that will deliver SEO Anomaly higher value results.

Technical SEO Audit Services for Websites Large and Small

Just watch for patterns that suggest manipulative link building or potential spam that could trigger a Google penalty. A healthy profile should have mostly branded and generic anchors, which shows that the links have been acquired naturally. If you see an excessive number of keyword-rich anchors, that’s a red flag that could trigger Google penalties. First, check the referring domains graph to see your link growth over time.

Different Types of Enterprise SEO Audits

If someone is conducting a query like “What’s the best way to cook a turkey? This is also an opportunity for you to find keywords you may not rank for currently. Upon conducting your SEO audit, you’ll want to analyze your competitors to determine how you stack up against them. You’ll want to check your index status report in the Google Search Console. In this feature, you will see the number of pages that Google has crawled on your domain.

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Solid data and insight for prospecting and value added services. Get notified of new and lost links, protect from negative SEO, and build a great link profile. Send your leads and their reports straight to any other CRM, Mail Tool like MailChimp, Active Campaign and Salesforce. Generate more leads straight from your website with your own Embedded SEO Audit Tool.