Learn SEO with a Free Roadmap of Reliable Guides & Tools

Take the time to define who you are writing for and what type of content your ideal customer expects. For example, if your goal is to drive more inbound traffic and generate brand awareness through content, then you might create a good amount of keyword-targeted content to drive SEO traffic. On the other hand, if thought leadership is a priority, then you might focus more on creating original content or doing data-driven or research-based articles. Once you understand your potential customers and have a strong list of keywords, it’s time to start developing your content strategy. But, what happens if you have a lot of great content but it’s old?

• The following ‘rel’ attributes can be used in the  tag to provide hints to search engines about how they should handle the links.
• Next up is G2, one of the most popular review sites for software.
• Above all, make sure it’s fast, user-friendly, and designed for zero-click searches.
• Reputation services can help you control how your business is perceived online.
• A well-organized website structure and navigation help search engines understand your content while providing a better user experience.

While adding a call to action into your content can make sense in certain circumstances, some businesses make the mistake of selling too much in their content. It takes time to build an audience and generate momentum, so marketers need to have the proper expectations before they begin. Check out what happened to one company that got impatient, canceled our services, and hopped back on when their traffic began to spike.

To optimize your meta description:

Finding and fixing broken links that point to your website can be a bit more challenging since you have no control over how external sites link you. The Ahrefs broken link checker (mentioned above) also provides examples of up to 10 broken inbound links, but the paid tools offer a lot more data. This can be well worth the monthly costs, particularly for larger sites that have been around for a while and therefore stand a higher chance of building up a list of broken links over time. The Nofollow attribute hints to search engine crawlers to ignore these links. They can still generate traffic, even if they don’t pass authority and influence your rankings. In the early days of search engines, backlinks were the main signal for ranking web pages in Google.

Identify Your Seed Keywords

It helps me find profitable SEO keywords that are likely converting searchers into customers. “Best of” blog posts are simply hand-curated lists of the best blogs in a specific industry. And some of those people might link to you, which can help your rankings. Google considers content ‘freshness’ when ranking results, so going through your posts and modifying them to reflect better your industry changes can significantly boost your visibility. There are several ways to check whether keyword cannibalization is causing issues for your site.

Deepen your SEO Knowledge

Keywords are the words and phrases that people use to search for information online. By understanding which keywords BHS Links are relevant to your business and your customers, you can create content that is more likely to be found by those who are searching for it. White Hat and Black Hat SEO are two different approaches to search engine optimization (SEO).

Plus, Straight North offers contracts for one month, six months or one year. These series of insight articles offer a window into the world of our experiences and our dedicated staff who are constantly defying the limits of technologies, design, management, and marketing. OWDT is a leading SEO company that can assist you to maximize the authority and reach of your brand.