Best betting sites Our top 10 online bookmakers 2025

Moreover, we recommend creating an account at several sites to test the waters. This allows you to not only line shop, but determine which site is your favorite. There is a point of consumption tax (POI) that relates to gambling activities but it’s only for bookies and sportsbook operators. Gambling Commission, many betting websites also have operations offshore, where they are licensed and regulated by governing bodies of the countries in which they operate. This page will give you an idea of what to look for when choosing online betting sites in the U.K., including how to identify established and trusted brands, and how to make sure your deposits are secure. Most betting sites provide a welcome offer when you register an account with them.

What are the Types of Free Bets for Existing Customers?

• Some bookmakers will apply bonuses to bets containing selections involved inother sports, but they may restrict them to certain markets.
• It’s a quite self-explanatory concept as Free Bets are actually an amount of money the bookmaker will deposit to your sports betting account upon registration.
• When you are a punter logging onto a new UK betting site the one thing that you want is choice.
• Do so with a bookmaker which is larger and less likely to go out of business or be taken over.
• It’s rare to find one sportsbook with the best odds for every event, but sites like Bet365 and Betway are commonly at the top of the list.

The list above shows you the best bookmakers overall, ranked according to our user ratings. For example, if you mainly gamble on one particular sport such as football, you might not need all the other betting options that are available. In that case, a more specialist site might give you a better betting experience. We constantly evaluate all of the new online UK bookmakers, as well as the more traditional UK high street brands, and evaluate them on an individual basis for each of the most popular sports. So no matter what you’re interested in, we can help you make the perfect choice. With so much competition in football betting, almost all new UK online bookmakers offer free bets and welcome bonuses to attract customers.

With Vbet you can bet on sports rarely found on other sites like kabaddi, sumo, surfing, and water polo. Unibet is a strong all-around sportsbook, but they do have several attributes that make them stand out from the competition. For the NBA and NFL fans out there, Unibet has some of the best odds in the UK when it comes to American sports. They also have one of the best bet builders in the industry, which allows you to place up to 12 combinations on a single football match. Bet365 are the critical darlings of the online sports betting industry.

Award-Winning Online Bookmakers

Each site we promote has to adhere to strict responsible gambling policies, including providing tools and resources to combat problem gambling. The UK has set up its own national self-exclusion tool, GamStop, which enables players to exclude themselves from all sites automatically. GambleAware is a similar resource that also acts as a major sign of trust when scouting new bookies online. If you are not careful enough, you can easily end up tricked by a scam betting website. That’s why it is of vital importance to learn how to recognize the betting sites that you need to avoid. What is the point of getting a thousand-pound bonus if you can not withdraw your winnings or your personal data is in danger.

A new UK online bookmaker for 2023 so not one I’m hugely familiar with. However, at first glance, I was impressed with the layout of the BetMGM site. The gold and black colour theme is a nice backdrop to the great variety of sports markets available to customers. I particularly like the inclusion of smaller sports that are native to specific countries – as an example, bandy is not hugely well known outside of Scandinavia. The sports homepage provides a wealth of information, including suggestions for trending bets and an outline of how to read betting odds. Acca fans, be sure to take a look at the Golden Acca promotion that provides five profit boosts on accas each week.

E-Wallets are becoming very popular and one area they are excelling is with those who want a new way to deposit funds into their online betting account. You will notice that they accept a lot of different e-wallet payments, so be sure to look out for this and find one that gives you a number of options if you want to use an e-wallet. A regular “Wager Wars” competition has proved a big hit with players, as has the great Rewards Programme which enables you to earn Free Bets and Cash Prizes for completing betting-based missions. The breadth and depth of sports on offer is also commendable, as is the slick in-play betting section.

As the most popular sport in the UK, bookies must go above and beyond to attract those looking to bet on football online. Many user reviews cite a variety of markets, competitive odds, and live betting and streaming as important to them. Thankfully, you’ll find all that and then some at the best betting sites for UK football bettors. Depending on your country of residence, different betting sites may or may not be available and betting options may be more or less varied.

We always test the customer support channels for ourselves, and if the offering isn’t up to scratch, we won’t recommend the bookmaker. Unfortunately, phone support is not widely available at UK sportsbooks. However, we expect email support to be quick and responsive, and winmatch the live chat should be more than just an automated bot. However, we award extra points to sportsbooks that cover niche markets like esports and virtual sports, which are both increasing in popularity in the UK.